Kyle never meant to go viral. At 35, he was barely holding his life together—scraping by in a dead-end job at an auto parts store, single for three years, and generally just existing. He wasn’t unhappy, per se, but he also wasn’t much of anything at all. With just enough spare cash to keep his gym membership, his days consisted of long, tedious shifts on the sales floor and grueling hours on the weight bench. He’d have an occasional date if he were lucky but never managed to seal the deal with a guy.
One night after too many beers, he recorded a stupid video of himself trying to assemble an IKEA shelf without instructions. He narrated it like an overconfident dad who refused to admit he was lost.
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